Which of the following has a long shelf-life and its information is likely to remain useful and reliable over a long period of time?
a. Hero content.
b. Evergreen content.
c. Hybrid content.
d. Hit content.
e. Hub content.
b. Evergreen content
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Women and minorities often have difficulty finding mentors.
Answer the following statement true (T) or false (F)
Which of the following is a step in one-to-one marketing that can be adapted for CRM marketing?
A) Identify the lifetime value of lost customers. B) Define and measure the retention rate of customers. C) Offer the lowest price for a particular product. D) Distinguish the causes of customer attrition. E) Customize products, services, and messages to each customer.
Waiting tables, teaching, and cutting hair are all examples of services that people pay for to fulfill their needs.
Answer the following statement true (T) or false (F)
________ are a form of product that are essentially intangible
A) Innovations B) Services C) Brands D) Consumer products E) Supplements