A 2007 Nielsen study concluded that
A) recommendations by celebrity spokespersons on television are the most trusted form of promotion.
B) consumers do not rely on recommendations in making purchase decisions.
C) online shoppers tend to lie when writing product reviews.
D) recommendations from consumers are the most trusted form of promotion.
E) mass advertising is still the most effective way to generate word-of-mouth.
D
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An employee at CellWorld who produces 10 phone components in an hour earns $9 ($0.90 ×10) per hour, while another employee who produces 15 components earns $13.50 ($0.90 ×15). This is an example of a
A. direct commission plan. B. differential piece rate plan. C. straight piecework plan. D. profit-sharing plan. E. commission plan.
A ________ has three characteristics: 1. a source of competitive advantage making a significant contribution to perceived customer benefits; 2. has applications in a wide variety of markets; and 3 . is difficult to imitate
A) core competency B) market sensing process C) corporate social responsibility effort D) strategic business unit E) philanthropic endeavor
Optical scanning involves direct machine reading of the codes and simultaneous transcription
Indicate whether the statement is true or false
Under the equity method, the investor ________.
A) must debit the Equity Investments account when a dividend is received B) must record its share of the investee's net income C) must use the LIFO method for tax purposes D) debits the Revenue from Investments when the investee reports income