Ravi Singh is working his way through college as an independent distributor of the Rapier Knife Co. The Rapier product line includes kitchen knives, hunting knives, and other special-purpose cutlery. Ravi makes sales presentations to potential customers in their homes. If a customer wants to make a purchase, Ravi buys the knives from Rapier and sells them to the customer at a markup. For example, Rapier's most popular knife is a chef's knife that Ravi buys for $25 and resells to the consumer for $50. Ravi is
A. engaged in direct selling but is part of an indirect channel.
B. part of a direct-to-customer channel.
C. engaged in direct marketing.
D. None of these answers is correct.
Answer: A
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Jiminez Company has two investment opportunities. Both investments cost $5,000 and will provide the following net cash flows: YearInvestment A Investment B1 $3,000 $3,000 2 3,000 4,000 3 3,000 2,000 4 3,000 1,000 What is the total present value of Investment A's cash flows assuming an 8% minimum rate of return? (PV of $1 and PVA of $1) (Use appropriate factor(s) from the tables provided. Do not round your intermediate calculations. Round your answer to the nearest whole dollar.)
A. $14,936. B. $12,000. C. $7,000. D. $4,936.
Which of the following describes a simulated test market?
A) It is one in which the firm tests the product or marketing-mix variables through the company's normal distribution channels. B) It is conducted by outside research firms that guarantee distribution of the product through prespecified types and numbers of distributors. C) It includes a panel of consumers that has agreed to carry identification cards that each consumer presents when buying goods and services. D) A limited amount of data on consumer response to a new product is fed into a model containing certain assumptions regarding planned marketing programs, which generates likely product sales volume. E) none of the above
Ruth Cyboran and Luis Ross recently met again at their 10th high school reunion. The men were close friends throughout school but lost touch with each other after graduation. They enjoyed their recent meeting and promised to keep in touch, especially because they had both chosen the same career--professional sales. Cyboran works for a paper company selling gift wrapping paper, ribbons, and boxes to retailers. Ross provides digital technology consultations to small businesses. Even though both believe in the Core Principles of Professional Selling, they both expressed concern about the new emphasis on relationship selling.Which of the following statements accurately describes the type of selling engaged in by Ross and Cyboran?
A. Both are sales engineers. B. Cyboran is a detail salesperson. C. Ross is a service salesperson. D. Both are direct sellers. E. Both sell to ultimate consumers.
Low-dividend stocks are preferred by clients who prefer to delay taxes
Indicate whether the statement is true or false.