The marketing team at TM Co. decides to focus its advertising efforts for a new product on the radio rather than television based on the cost-benefit analysis for each option. After a month, the team reconvenes to review the first month's sales data and radio advertising expenses. This is which step in an effective decision-making process?
A. feedback
B. choose alternatives
C. implement alternatives
D. evaluate alternatives
E. satisficing
Answer: A
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