When a firm tries to increase sales by selling its present products in new markets, it is called
A. market development.
B. mass marketing.
C. diversification.
D. product development.
E. market penetration.
Answer: A
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A ________ is a question that gives the respondent a clue as to what answer is desired or leads the respondent to answer in a certain way
A) leading question B) implicit alternative C) filter question D) structured question
Positioning strategy is a process that often starts with ________, which help(s) develop a set of attributes for further analysis.
A. surveys B. panel research C. interviews D. focus groups E. case studies
Establishing an international ________________ as a profit center is a way for the company to increase internal efficiencies in cash flow management.
Fill in the blank(s) with the appropriate word(s).
Improving on Constructive Criticism A new medical assistant, Janelle, was hired at an outpatient medical center. Her supervisor found an error she made on a patient's record and sent Janelle the following email. Edit the email so that it is a good
example of constructive criticism. "I just want you to know how angry I am to find an error you made on Mr. Smith's record yesterday. How careless can you be about such an important thing? There is absolutely no room for carelessness in this job because people's lives depend on us! I've fixed the error, but if this ever happens again, you may loose your job.".