Ford Motor Company's "Fiesta Movement" has been honored as an excellent use of

A) targeted advertising
B) database marketing
C) direct mail
D) social media
E) special events


Answer: D

Communication & Mass Media

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Why is writing in the active voice beneficial?

What will be an ideal response?

Communication & Mass Media

Debbie is an excellent manager. She is very proficient at assessing organizational situations accurately. She can also communicate effectively with management and her team. What does she possess?

a) Skill b) Knowledge c) Values d) Sensitivity

Communication & Mass Media

Which type of outline should one use to initially organize the introduction, claims, and evidence?

A. speaking B. preparation C. question-and-answer D. blueprint

Communication & Mass Media

The communication apprehension or primary tension that individuals experience in initial meeting can be best overcome by ____________

A. buffering anxiety through humor B. encouraging moderate self-disclosure C. finding common ground D. credentialing E. all of the above

Communication & Mass Media