When comparing the various communication channels available to marketing professionals, it becomes apparent that
A. public relations is the least expensive, but the most successful.
B. consumers prefer advertising over other channels.
C. no single channel is better than another channel.
D. online marketing is taking the place of advertising and public relations.
E. personal selling is the most expensive and the least successful.
Answer: C
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A. 0.23% B. 0.25% C. 0.19% D. 0.20% E. 0.17%
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Answer the following statement true (T) or false (F)
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Indicate whether this statement is true or false.
When first established, the primary purpose of RICO was A) to be a tool against organized crime
B) to raise revenue. C) to prosecute non-citizens. D) to prosecute those engaged in tax fraud.