When comparing the various communication channels available to marketing professionals, it becomes apparent that

A. public relations is the least expensive, but the most successful.
B. consumers prefer advertising over other channels.
C. no single channel is better than another channel.
D. online marketing is taking the place of advertising and public relations.
E. personal selling is the most expensive and the least successful.


Answer: C

Business

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Kay Corporation's 5-year bonds yield 5.90% and 5-year T-bonds yield 4.40%. The real risk-free rate is r* = 2.5%, the inflation premium for 5-year bonds is IP = 1.50%, the default risk premium for Kay's bonds is DRP = 1.30% versus zero for T-bonds, and the maturity risk premium for all bonds is found with the formula MRP = (t - 1) 0.1%, where t = number of years to maturity. What is the liquidity premium (LP) on Kay's bonds?

A. 0.23% B. 0.25% C. 0.19% D. 0.20% E. 0.17%

Business

There is no real reason for a firm to use individual brands rather than a family brand-except to avoid confusion.

Answer the following statement true (T) or false (F)

Business

Game theory addresses decision situations with two or more decision makers in competition

Indicate whether this statement is true or false.

Business

When first established, the primary purpose of RICO was A) to be a tool against organized crime

B) to raise revenue. C) to prosecute non-citizens. D) to prosecute those engaged in tax fraud.

Business