Marketing executives at Diet Pepsi want to analyze the number of Diet Coke customers who switch to its product when Diet Pepsi is offered at a deep discount. What data would likely show this information?
A. internal secondary data
B. primary panel data
C. primary internal data
D. secondary panel data
E. scanner data
Answer: D
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Management can take deliberate steps to produce a financial statement that presents a better current ratio at the balance sheet date than the average, or normal, current ratio during the rest of the year. Analysts refer to such actions as window dressing:
a. near the end of its accounting period a firm might delay normal purchases on account. b. hasten the collections of a loan receivable, classified as noncurrent assets, and use the proceeds to reduce current liabilities. c. near the end of its accounting period a firm might accelerate normal purchases on account. d. hasten the collections of a loan receivable, classified as current assets, and use the proceeds to reduce long-term liabilities. e. choices a and b.
In strategic alliance sales, the customer's primary focus is a trustworthy:
A) product B) salesperson C) organization D) culture E) industry
The relationship d = 5000 - 25p describes what happens to demand (d) as price (p) varies. Price can vary between $10 and $50. How many units can be sold when the price is $10?
What will be an ideal response?
An airline ticket for travel to Honolulu and back is what kind of property?
A) Real intangible B) Personal intangible C) Real tangible D) Personal tangible