In the Monroe Motivated sequence, the step in which you attempt to get the audience to see how they will benefit from your ideas is called the ________ step.
A. need
B. attention
C. action
D. visualization
Answer: D
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It is Susan's responsibility is to provide articles about her company to the local newspaper. She also needs to know how many non-subscribers read the paper every day. Susan's responsibility includes measuring the
a) message exposure. b) supplemental activity. c) audience awareness. d) newspaper distribution.
Why do corporations seek to achieve better reputations?
A) It wards off increased government regulation. B) It boosts employee morale. C) It affects the bottom line. D) It helps them better retain top CEOs. E) A, B and C.
Traditional and nonmainstream cultural activities that are not financially driven are referred to as:
A. folk culture. B. high culture. C. low culture. D. popular culture.
Intercultural communication is
A. among individuals from different cultures or co-cultures. B. the basis for all encounters in group communication. C. among individuals from the same culture or co-culture. D. All of these answers are correct. E. None of these answers are correct.