Which of the following ethical philosophies is characterized by the consideration of decisions that do the most good for the most people?
A. justice
B. individual rights
C. bounded ethicality
D. utilitarianism
D. utilitarianism
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Competitive advertising may impair the effectiveness of the message due to the fact that it may:
A) not reach the intended recipient. B) reach the intended recipient but is misunderstood. C) reach the intended recipient and is understood, but the recipient may fail to take action. D) get distorted by noise. E) only be in one language.
According to cultivation theory, the mass media “homogenizes” media consumers, making them think in similar ways and have similar values as those they view. This is known as ______.
A. encoding B. symbolic ideology C. mainstreaming D. resonance
The recording of a marketable security depends, in large part, on management's intention with the investment
a. True b. False Indicate whether the statement is true or false
How much were Durand's period costs?
The following information was obtained from Durand, Inc.:
A) $462,540
B) $506,010
C) $13,710
D) $503,900