Answer the following statement(s) true (T) or false (F)

1. The implementation phase of a campaign marks the end of the research and
planning stage.
2. Organizational leaders prefer to know cost estimates and decisions as they become
available.
3. Infrastructure costs will represent costs associated with physical property such as
equipment and facilities as well as some services.
4. While agencies tend to have fixed personnel costs, organizations have flexibility in
assigning team members to projects as needed.
5. PR team members can expect to be assigned to projects according to their available
time.


1. false
2. true
3. true
4. false
5. false

Communication & Mass Media

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Audience-centered speakers are those who focus on

A. performing rather than communicating. B. making ideas understandable to others. C. their own needs. D. the impression they are making.

Communication & Mass Media

Theory and research suggest that decision making is a perfectly rational process of information search and decision choice.  

Answer the following statement true (T) or false (F)

Communication & Mass Media

Your audience will perceive your information to be creative when:

A) ?it yields innovative ideas. B) ?it is familiar to them. C) ?it is plagiarized. D) ?it yields traditional ideas.

Communication & Mass Media

Which of the following is an example of a man-linked word?

a. shepherd b. steward c. pilot d. handyman

Communication & Mass Media