Answer the following statement(s) true (T) or false (F)
1. The implementation phase of a campaign marks the end of the research and
planning stage.
2. Organizational leaders prefer to know cost estimates and decisions as they become
available.
3. Infrastructure costs will represent costs associated with physical property such as
equipment and facilities as well as some services.
4. While agencies tend to have fixed personnel costs, organizations have flexibility in
assigning team members to projects as needed.
5. PR team members can expect to be assigned to projects according to their available
time.
1. false
2. true
3. true
4. false
5. false
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Which of the following is an example of a man-linked word?
a. shepherd b. steward c. pilot d. handyman
Theory and research suggest that decision making is a perfectly rational process of information search and decision choice.
Answer the following statement true (T) or false (F)
Audience-centered speakers are those who focus on
A. performing rather than communicating. B. making ideas understandable to others. C. their own needs. D. the impression they are making.
Your audience will perceive your information to be creative when:
A) ?it yields innovative ideas. B) ?it is familiar to them. C) ?it is plagiarized. D) ?it yields traditional ideas.