The ELM proposes that persuasion is:

a. a dual-process
b. based solely on attitudes
c. a two-step process
d. dependent on beliefs


a. a dual-process

Communication & Mass Media

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__________ occurs in two phases: (1) replies you make while the speaker is talking and (2) replies you make after the speaker has stopped talking

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

First, explain "listening" and "active listening." Second, give one example of active listening.

What will be an ideal response?

Communication & Mass Media

DESC is an acronym for the four steps to becoming more assertive: Describe, Evaluate, Support, and Care.

Indicate whether the statement is true or false.

Communication & Mass Media

Your textbook recommends wearing a white blouse or shirt when giving an online speech because it will show up well on screen.

Answer the following statement true (T) or false (F)

Communication & Mass Media