Explain some of the program attributes included in the Maritz Marketing Research Loyalty Report. How are these attributes used by managers who design customer loyalty programs?
What will be an ideal response?
ANSWER: The Maritz Marketing Research Loyalty Report includes customer ratings on more than thirty-five program attributes. Some of these are:
1) Program values, such as pride of membership, program uniqueness, and meeting customer needs
2) Program mechanics, such as the ability to earn and redeem points and quality of rewards
3) Ability to interact with programs, such as via Web site, mobile, and customer support
4) Program innovation, such as program freshness, access to exclusive events, and personalized experiences
5) Communications from programs, such as the means, relevance, and frequency of communications
Maritz Marketing Research Loyalty Report plays a key role in helping marketers understand the ever-changing marketplace. Top programs rate similarly on many of these attributes, and the top programs tend to discern themselves from lower-ranked programs by a higher rating in just one key attribute.
You might also like to view...
Style flexing is the deliberate attempt to accommodate the needs of your customer
Indicate whether the statement is true or false
The SteelForge Corporation payroll for the first week in March was $35,000 . The amount of income tax withheld was 15 percent and the FICA, state unemployment, and federal unemployment tax rates were 8 percent, 5 percent, and 1 percent, respectively. Calculate the amount of the employees' withholding taxes
a. $8,050 b. $5,250 c. $4,900 d. $10,150
Which of the following decision-making techniques would be MOST appropriate for large groups of people who do not have to meet?
a. Delphi technique b. Ringi technique c. Nominal group technique d. Stepladder technique
John Crichton applied for a trademark logo at the U.S. Patent and Trademark Office for his new startup company, stating that he would use the logo in commerce within the next six months. After six months, he had not yet used the logo. Which of the following options does trademark law allow John Crichton so that he can retain his logo until he uses it in commerce?
A. Pay a fine so that the trademark gets registered immediately. B. Change the logo slightly and reapply for the modified logo. C. Cancel the current application and re-apply for the same logo. D. Apply for a six-month extension to use the logo in commerce.