The textbook states that one of the reasons why Apple, Facebook, and Google are so successful is because their business models are largely based on promoting ______.
A. innovation and vision
B. vision and prescient
C. prescient and creativity
D. creativity and innovation
D. creativity and innovation
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Having too much "fine print" in customer policies and guarantees is necessary to exceed customer expectations of value
Indicate whether the statement is true or false
Factory overhead consists of indirect materials, direct labor, and other factory expenses
a. True b. False Indicate whether the statement is true or false
Which of the following statements is true of a sustainable competitive advantage?
A. It cannot be maintained over a long period of time. B. It can be achieved by reducing the price of the product. C. It can only be maintained over a short period of time. D. It can be easily copied by the competitors. E. It is not easily copied by the competitors.
Many companies offer customers various types of discounts, which are usually developed at the business unit level by the firm's product managers.
Answer the following statement true (T) or false (F)