In a ________, you are the single owner for the venture and you have full responsibility for the ventures operations
a. C Corporation
b. S Corporation
c. Limited Liability Company (LLC)
d. Sole Proprietorship
d. Sole Proprietorship
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Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers most likely respond to this criticism by arguing that advertising ________
A) provides essential psychological benefits about products B) adds value by giving consumers product information C) generates tax breaks for small businesses D) applies a functional value to the product E) lowers prices by increasing competition
In the context of formal decision making, negative feedback indicates that
A. the problem has been incorrectly diagnosed. B. the decision has been made under undue pressure from top management. C. implementation of the decision may need more resources. D. the decision has been unfairly beaten down by competitors. E. too much time has been dedicated in implementing the decision.
Three workers complete a full 8-hour day finishing concrete for a terrace. All three workers are paid $12 an hour and the job bills to the customer for $450. What are the total direct labor costs?
A) $450 B) $12 C) $288 D) $96
The goal of Scenario Planning is:
A) to predict the future. B) to explore forces that could cause different futures and decide on actions if those forces materialize. C) Both A and B D) Neither A nor B