Data warehouses often serve as the main repository of the firm's historical data, or in other words, its corporate memory, and will often serve as an archive of past firm performance. Besides past financial performance, what historical data would a firm like McDonald's be interested in archiving in its data warehouse?
What will be an ideal response?
Answers will vary! A potential answer might include discussion of how data warehouses might detail past special promotions, special products, details on store locations that worked well, customer demographics, customer eating palette information, employee incentive programs, customer satisfaction, etc.
You might also like to view...
In planning its market offering, the marketer needs to address five product levels, each of which reduces customer value
Indicate whether the statement is true or false
How are effective persuasive memos different from routine memos?
a. Persuasive memos are written deductively. b. Persuasive memos are shorter. c. Persuasive memos include an appeal and evidence. d. All of the above are correct answers.
Which of the following does NOT represent a valid reason for globalizing operations?
A) reduce costs B) improve the supply chain C) reduce responsiveness D) attract and retain global talent E) understand markets
The lower limit of a confidence interval at the 95% level of confidence for the population proportion if a sample of size 200 had 40 successes is:
a. 0.2554. b. 0.1446. c. 0.2465. d. 0.1535.