Which of the following is FALSE when offering guarantees and free trial offers in persuasive messages?
a. Guarantees and free trials convey a negative connotation that the purchase could be regretted or refused.
b. The positive connotations of such messages are stronger than the negatives, since the seller has a definite plan for ensuring that buyers get value for money spent.
c. If terms of a guarantee are long or complex, they can be included in an enclosure.
d. The purpose of the guarantee or free trial is to deter the reader from personally checking the product and comparing it with competing items.
D
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The following information is available for Fenton Manufacturing Company at June 30: Cash in bank account$7255?Inventory of postage stamps$82?Money market fund balance$13,200?Petty cash balance$430?NSF checks from customers returned by bank$947?Postdated checks received from customers$591?Money orders$1057?A nine-month certificate of deposit maturing on December 31 of current year$8800??Based on this information, Fenton Manufacturing Company should report Cash and Cash Equivalents on June 30 of:
A. $21,914 B. $17,542 C. $21,832 D. $20,885 E. $21,942
The conversion of nonparticipating preferred stock into common stock should be presented in a statement of cash flows as a(n)
a. operating activity. b. investing activity. c. financing activity. d. noncash exchange.
Which of the following is NOT a benefit provided by e-commerce?
A) It provides consumers the satisfaction of instant gratification. B) It reduces the cost of doing business. C) It enables specialized businesses to be more successful. D) It provides consumers more access to pricing information. E) It broadens product choices for consumers in smaller communities.
Corporations often use advocacy advertising to express their views on controversial issues
Indicate whether the statement is true or false a. True b. False