Elaboration valence refers to:

a. the positive or negative nature of issue-relevant thoughts
b. the continuum of elaboration from high to low
c. the degree to which one engages in issue-relevant thoughts
d. the degree to which one agrees with the speaker


a. the positive or negative nature of issue-relevant thoughts

Communication & Mass Media

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The simplicity principle of perception explains why the closer objects, events, and people are to one another, the more likely you will perceive them as belonging together

Indicate whether the statement is true or false

Communication & Mass Media

A good way to start building a persuasive argument is by listing all of the ____________ you could useā€”all of the reasons why an audience should agree with you

a. facts b. values c. claims d. policies e. inferences

Communication & Mass Media

Carly is a member of a group that helps raise money for local animal shelters. She has been assigned the role of writing letters to large companies to ask for donations. What type of role is Carly filling by writing these letters?

A. a relational role B. a task role C. a value role D. a counterproductive role

Communication & Mass Media

Salma plans to give a scripted speech that will last 10 minutes, and she plans to use chunking. How often should she divide her speech into chunks?

A. only three or four times so her speech does not feel choppy B. approximately every minute or so C. about every sentence or two as feels natural D. at the end of every paragraph

Communication & Mass Media