How do the public relations differ around the world? Explain giving examples to show the importance of public relations for a global company

Question

What will be an ideal response?

Answer 1

Cultural traditions, social and political contexts, and economic environments in specific countries can affect PR practices. The mass media and the written word are important vehicles for information dissemination in many of the industrial countries. In developing countries these may not be as effective or the only source of communication. In Ghana, dance, songs, and storytelling are important communication channels. In India, where half of the population cannot read, written communication is of no importance, mostly in the extensive rural areas. Even in industrialized nations PR practices vary to a great extent. In the United States, the hometown news release comprises much of the news in a small, local newspaper. In Europe, PR professionals are viewed as part of the marketing function rather than as distinct and separate specialists in a company. A company that is ethnocentric in its approach to PR will extend home-country PR activities into host countries. The rationale behind this approach is that people everywhere are motivated and persuaded in much the same manner; a company adopting a polycentric approach to PR gives the host-country practitioner more leeway to incorporate local customs and practices into the PR effort.