Which of the following is an example of consumer-generated marketing?
A) Cristal, a jewelry store, uses its page on Facebook to provide information about its upcoming products to its customers.
B) Figa, a leading provider of athletic shoes, helps its customers customize their shoes on its Web site and choose personalized settings.
C) Fun & Run, a local amusement park, promotes its services by allowing consumers to upload videos and write reviews about the park.
D) Barton's, a local pet supply store, rewards frequent buyers with vouchers and exclusive offers.
E) Energix, a manufacturer of soft drinks, attracts customers through televised advertisements.
C
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When a person dies, the gross estate is:
A) taxed at the rate of 50% B) adjusted for certain gifts made during the decedent's lifetime C) subject to the federal estate and gift tax D) not taxed if death bed gifts are made to eligible children
Chapter 17 bankruptcy allows a firm to be reorganized.
Answer the following statement true (T) or false (F)
Which of the following methods is used by the analyst to decide if a particular variable needs to be retained in the sample during the sampling process?
a. Descriptive statistics and data visualization b. Regression c. Outlier analysis d. Data Testing
Which business type describes Barnes and Noble?
A. Brick-and-mortar business. B. Pure-play business. C. Click-and-mortar business. D. Electronic marketplace.