You are making a training video entitled "How Not to be Considered for Leadership in a Student Small Group: Strategies and Tactics.” The primary strategies you would recommend are ___________
A. display a high level of expertise
B. remain quiet or be very opinionated
C. elicit the perspective of each member of your team
D. engage in the "method of residues"
E. support the face or identity of your group members
ANS: b
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NHK is:
a. the Japanese equivalent of the FCC in the United States. b. Japan’s largest public broadcasting corporation. c. the acronym of the largest national newspaper in Japan. d. the Japanese equivalent of the Voice of America in the United States.
The primary activity of a station representative firm is
a. selling commercial airtime for client stations b. buying or bartering commercial air time for client stations c. buying or bartering commercial airtime for client advertisers d. advising client stations on program purchasing decisions e. negotiating the purchase of specific programs as requested by client stations
New developments in ________ radio listeners hold terrific promise for the future of radio/audio:
a. targeting b. entertaining c. segmenting d. all of these e. none of these
In public relations, the purpose of a lobby is
A) to provide guests a place to wait for their meetings B) to donate money to political candidates C) to promote international cooperation D) to influence legislation through education and persuasion E) to greet visitors as they enter the building