The second step in advertising planning is to establish the advertising goals, which are derived from the communication objectives
Indicate whether the statement is true or false
TRUE
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Which of the following would be the likely trigger for the structured systems analysis step of systems development?
a. a request for proposal (RFP) b. the logical specifications c. an approved feasibility document d. the physical requirements
Sinclair is driven most by the need to influence others to do what she wants. She is likely high in which of the following needs?
A. need for affiliation B. need for power C. need for achievement D. need for safety
Which of the following is a major trend in corporate giving in the second decade of the 21st century?
A) Most of the dollars are going to smaller communities. B) Corporations expect bottom-line returns. C) Corporate giving has become limited in poor economic times. D) Corporate giving is becoming more focused.
In which of the following cases is separate property considered marital property?
A) if the separate property was owned by the spouse prior to the terminated marriage B) if the separate property was an inheritance C) if the owner transferred title to the separate property to the spouse's name D) if the separate property was a gift received during marriage