While drafting strategic PR objectives, it is vital to connect the plan to ______.
a. customer purchasing decisions
b. employee donations
c. product market position
d. corporate strategy
d. corporate strategy
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A group member concludes that because one of your sources is a prisoner, the group should not accept what the person said. This is an example of
A. attacking the person instead of the argument. B. concluding that because two things are related, one caused the other. C. making an incomplete comparison. D. overgeneralizing. E. posing a false either-or situation.
Of all the steps in the process of organization, _______ should be the easiest to construct
a. restating your key ideas b. activating an audience response c.bringing the speech to a logical conclusion. d. providing closure
Which of the following is NOT included in the linear models of communication include?
a. noise b. relationship c. channel d. receiver
An either-or fallacy
A. attacks the person rather than dealing with the real issue in dispute. B. forces listeners to choose between two alternatives when more than two alternatives exist. C. assumes that because something is popular, it is therefore good, correct, or desirable. D. introduces an irrelevant issue to divert attention from the subject under discussion. E. assumes that because two things are related in time, they are causally linked.