A manufacturer that offers cash or gifts to dealers for encouraging the purchase of its products is using ________
A) coupons
B) push money
C) promotional products
D) premiums
E) bonuses
B
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Malika does not think any ideas from the group she is meeting with are any good and has objected to almost all of the other participants’ solutions. Malika is a
a. blocker. b. dominator. c. attacker. d. clown.
If investors have invested $20,000 of common equity in a company and it is determined that the required earnings of the company are $$1,250 each period, then investors must expect to earn what return?
a. the risk free rate b. 9% c. 6.25% d. the market premium
Incremental separate costs are defined as all costs incurred between ____ and the point of sale
a. inception b. split-off point c. transfer to finished goods inventory d. point of addition of disposal costs
Which of the following is a count of the number of people who visit one site, click on an ad, and are then taken to the site of the advertiser?
A. Conversion rate B. Click-through C. Marketing hits D. Viral speed