When Jane, a customer of KK Kids store, makes a purchase and shares valuable information about the products of the store through her Facebook posts, the type of publicity involved is earned media.
Answer the following statement true (T) or false (F)
True
Earned media refers to promotional messages not directly generated by the company or brand, but rather by third parties such as journalists or customers. The company or brand is assumed to earn the attention of journalists or customers because there is an interesting story to tell or because others would value this information.
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Qualitative research is an unstructured, exploratory research methodology based on small samples that provides insights and understanding of the problem setting
Indicate whether the statement is true or false
The value-to-book ratio reflects an analyst's expectation of the firm's ____________________ value to book value
Fill in the blank(s) with correct word
In terms of roles people can play, the four types of creativity types are:
A) Innovation, sublimation, extension, and duplication B) Innovation, synthesis, extension, and duplication C) Invention, sublimation, synthesis, and implementation D) Incubation, idealization, synthesis, and verification
Discuss the different channels of communication. What influences channel choice?