What benefits do businesses expect o gain from cross-sector and cause-related marketing?
What will be an ideal response?
• The overarching benefit sought is an increase in sales in both the short and long run. This increase results from alliances and cause-related marketing affecting the following:
o The company differentiates itself from competitors by helping a charitable cause
o Promotional expenses are lowered because of getting extensive free publicity
o A positive image is projected which counteracts public suspicion of business
o Helping a charity builds relationships with target audiences and wins their loyalty
o Teamwork with a charity helps to develop teamwork and comaraderie within the company
o Cause-related marketing is easier to justify to boards and stockholders than cash gifts
You might also like to view...
With a cartoon test, participants are asked to pretend they are a "third person," such as a friend or neighbor, and to describe how they would act in a certain situation or to a specific statement
Indicate whether the statement is true or false
In a double-entry accounting system, total debits must equal total credits for all entries, and total debit account balances in the ledger must equal total credit account balances.
Answer the following statement true (T) or false (F)
LOHAS stands for ________
A) licensing of health advertising slogans B) licensing of hierarchical agenda systems C) lifestyles of helping and sustaining D) lifestyles of happiness and society E) lifestyles of health and sustainability
Bernard is a back room accountant who never meets the clients who benefit from his work. By introducing him to these clients, he may perceive his impact on them and feel affectively committed to them, thereby enabling him to maintain his motivation. This is an example of ______.
A. horizontal loading B. job enrichment C. establishing client relationships D. job rotation