Scott argued that the most effective advertisement consisted of ____.?

a. ?a multiple-media approach
b. ?bright colors (such as McDonald's golden arches)
c. ?a sudden change in volume (such as television ads)
d. ?subliminal erotic components
e. ?a big picture accompanied by the fewest possible words (such as the Nike logo)


a

Psychology

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Skinner called Pavlovian conditioning

a. classical conditioning. b. instrumental conditioning. c. operant conditioning. d. respondent conditioning.

Psychology

Which of the following statements accurately describes the locations of muscarinic and nicotinic receptors?

A. Muscarinic and nicotinic receptors are found in both the central and peripheral nervous systems. B. Muscarinic receptors are found in the CNS only, whereas nicotinic receptors are found in the peripheral nervous system only. C. Nicotinic receptors are found in both the central and peripheral nervous systems, whereas muscarinic receptors are found in the CNS only. D. Muscarinic receptors are found in both the central and peripheral nervous systems, whereas nicotinic receptors are found in the CNS only.

Psychology

__________ and __________ paradigms represent at least two linguistic paradigms to assess

language production in children. Fill in the blanks with correct word

Psychology

The hallmark of normal waking consciousness is the highly selective nature of attention

a. True b. False

Psychology