Provide an example of conversational hypertext, as detailed by the text’s authors.

What will be an ideal response?


“After reading Duck and McMahan, I learned that it is possible to get even more messages than I originally thought was possible from the conversations I have with my friends.” Only the friends who are aware of the authors and their work are likely to understand this reference. If denoted by a blue hyperlink, the names Duck and McMahan can provide more insight and inform the reader if it is clicked.

Communication & Mass Media

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Rosa judges everything Serena does based on the fact that Serena is an only child. Rosa is engaging in which attribution error?

A. self-serving bias B. overattribution C. fundamental attribution error D. primary error

Communication & Mass Media

Why did American audiences embrace the film noir, with its dark moodiness that marked a dramatic departure from the lavish spec¬tacle and optimism characteristic of Hollywood films in the 1930s?

What will be an ideal response?

Communication & Mass Media

The motivated sequence step that asks the listeners to imagine the results that will follow when they adopt the recommended solution is which of the following?

A) attention B) action C) motivation D) satisfaction E) visualization

Communication & Mass Media

Suppose the main points in a speech on vitamin C are: I. Americans are not getting enough vitamin c. II. Americans should consume more citrus fruits and vegetables to maintain vitamin C balance. What is the arrangement of the speech?

a. ?Chronological pattern b. ?Problem-solution pattern c. ?Spatial pattern d. ?Topical pattern e. ?Cause-effect pattern

Communication & Mass Media