A researcher examining the way Apple has used the letter "I" in its products (I-Pod, I-Phone) as a symbol to create identity among its workers and its customers is studying this practice from a ____________ approach.

Fill in the blank(s) with the appropriate word(s).


semiotic

Communication & Mass Media

You might also like to view...

A __________ compliment is one that is NOT completely positive

Fill in the blanks with correct word

Communication & Mass Media

Ida McGovern, the president of your neighborhood association, has been asked to address

the local government to request permits to construct a community pool in the neighborhood. The most important factor for Ida to consider when analyzing her audience is probably __________. a. age b. gender c. attitude toward the topic d. religion e. none of these

Communication & Mass Media

A speech to entertain differs from speaking to entertain

Indicate whether the statement is true or false

Communication & Mass Media

Which PR tool is effective for communicating with external publics?

a. video news release b. company newsletter c. company intranet d. digital analytics

Communication & Mass Media