Relevant information can be quantitative or qualitative. In deciding whether to go to college part-time or full-time, which of the following is a qualitative factor for a student?
a. The cost of tuition
b. The opportunity to make friends
c. The price of football tickets
d. "Good Student" discounts on auto insurance rates.
b
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An attempt to characterize causes of events to either personalities or external situations is called
A) projection B) selective attention C) attribution error D) halo effect
In which of the following scenarios can segmentation on the basis of customer industries be
used? A) Many manufacturers make many products bought by a single large company operating in a number of industries. B) Many manufacturers make a single product bought by a single large company which operates in different industries. C) A manufacturer makes a product bought by many small or large companies operating in different industries. D) A manufacturer makes several products bought by two or more competing companies within the same industry.
If a wholesale manufacturer gets a retail outlet for its goods through merger, this is a horizontal merger
a. True b. False Indicate whether the statement is true or false
Types of business activities in virtual worlds include each of the following except
A) creating and managing a virtual business. B) operating a bed and breakfast in Nova Scotia. C) providing services for those who build, manage, or make money with virtual properties. D) conducting regular business activities.