Answer the following statement(s) true (T) or false (F)

1. Modern media companies provide three services to consumers that do not associate with one another.
2. Platforms like Facebook and Google provide advertisers with viewers, which prompts viewers to become consumers of said products.
3. The “pipes” component of modern media companies is often overlooked but is a vital aspect.
4. Companies that provide us with the metaphorical pipes that transfer our media experiences do not have any power over media producers and media consumers.
5. Most of the media companies we are familiar with are owned by a few much larger companies. Example: Verizon owning Yahoo!


1. False
2. True
3. True
4. False
5 True

Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media

Why is it necessary to have a strong close to a message?

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Communication & Mass Media

In applying the stock issues for policy propositions to develop a prima facie case, you will use all of the following stock issues EXCEPT which one?

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Communication & Mass Media