Which of the following is a psychological bias that can act as a barrier to good decision making?
A. groupthink
B. dialectic
C. cognitive conflict
D. affective conflict
E. framing effects
Answer: E
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In terms of the hierarchy of effects model, conative message strategies would be most closely tied to the:
A) awareness and knowledge stages B) liking, preference, and conviction stages C) actual purchase stage D) awareness stage
Portfolio management matrices are applied to what level of strategy?
A. international level B. departmental level C. business level D. corporate level
Amengual Corporation began operations in 2011 and had operating losses of $400,000 in 2012 and $300,000 in 2013 . For the year ended December 31 . 2014, Amengual had a pretax financial income of $600,000 . For 2012 and 2013 . assume an enacted tax rate of 30 percent, and for 2014 a 35 percent tax rate. There were no temporary differences in any of the years. In Amengual's 2014 income statement,
how much should be reported as income tax expense? a. $0 b. $30,000 c. $180,000 d. $210,000
Overall business objectives should not dictate specific public relations objectives and strategies
Indicate whether the statement is true or false