In a marketing plan, the ________ section provides a brief overview of the primary goals, recommendations, and planned actions included in the marketing plan
A) executive summary
B) company description, purpose, and goals
C) forecasting
D) marketing situation
E) marketing strategy
A
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By teaching customers how to use its products, Home Depot is helping customers see the ________ of its products.
A. ramifications B. benefits C. features D. utility
Marvin, an assistant manager at a nonprofit organization, wanted to start a new project and required funds from his seniors. However, his seniors thought that he was not responsible enough to handle either the funds or the workload. They assumed him to be a carefree individual with a laid-back attitude toward work. Therefore, they rejected his request. In the given scenario, Marvin most likely faced _____.
A. language barriers B. organizational barriers C. physical barriers D. perceptual barriers
The single most important factor that influences the behavior of market interest rates is
A) inflation. B) business profits. C) the supply of new bonds. D) the stock market.
As identified by Amit and Zott (2001 ) which of the following is not one of the four sets of values that are created by e-business?
A) financial efficiency B) search and transaction cost efficiency C) complementarities D) novelty