Which of the following can become a benefit of the social media environment for the organization?
A) Online rumors
B) False information
C) Attacks on the company's reputation
D) Customers who feel they have been treated unfairly
E) Suggestions for product improvement
Answer: E
Explanation: E) For all the benefits they bring to business, social media and other communication technologies have created a major new challenge: responding to online rumors, false information, and attacks on a company's reputation. Customers who believe they have been treated unfairly like these sites and tools because they can use the public exposure as leverage. Many companies appreciate the feedback, too, and many actively seek out complaints to improve their products and operations.
You might also like to view...
Manufacturing overhead include(s):
a. costs that the firm cannot associate with particular products. b. expenditures for factory utilities, property taxes, insurance, and depreciation on manufacturing plant and equipment. c. expenditures for supervisors' salaries. d. costs that jointly benefit all goods produced during the period, not any one particular item. e. all of the above.
Information security breaches cost approximately ______ annually.
a. $78 million b. $45 billion c. $10 billion d. $100 billion
The two basic types of sampling that marketing researchers use are
A. random and nonrandom. B. probability and nonprobability. C. stratified and quota. D. even and odd. E. planned and spontaneous.
In the context of financial securities, _____ is a distribution of profits paid out to stockholders by a corporation.
A. capital appreciation B. a capital gain C. extensive issuance D. a dividend