A difficulty in the study of motives is that _____
a. motives can be observed
b. a researcher needs to distinguish between rational and irrational motives
c. it is based on self-reports of consumers
d. a consumer's motives may be related to his/her demographic characteristics
c
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Normal Projects S and L have the same NPV when the discount rate is zero. However, Project S's cash flows come in faster than those of L. Therefore, we know that at any discount rate greater than zero, L will have the higher NPV.
Answer the following statement true (T) or false (F)
Centralized companies split their operations into segments and top management delegates decision making to the segment managers
Indicate whether the statement is true or false
Bottum Corporation, a manufacturing Corporation, has provided data concerning its operations for May. The beginning balance in the raw materials account was $20,000 and, the ending balance was $36,000. Raw materials purchases during the month totaled $63,000. Manufacturing overhead cost incurred during the month was $111,000, of which $2,000 consisted of raw materials classified as indirect materials. The direct materials cost for May was:
A. $63,000 B. $79,000 C. $45,000 D. $47,000
Alba is concerned that a proposed alternative may have unforeseen effects elsewhere in the organization. She suggests more time be spent evaluating the consequences, but everyone else on the team rallies behind the lead manager to quickly finalize the decision. Alba's team is experiencing
A. illusion of control. B. groupthink. C. escalating commitment. D. bounded rationality. E. representativeness bias.