Nurses are valuable partners in marketing strategies because they:
a. Are more likely than other members of the organization to use marketing tools.
b. Have a strong background in using evidence to support decisions.
c. Have close involvement with patients, who are the target group for marketing.
d. Constitute the largest staff group in most healthcare organizations.
ANS: C
As nurses are directly involved with patients who use services and who are the target group for marketing efforts, nurses have excellent insights into patient needs.
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