Business-to-business marketers who look at the size of firms in terms of total sales or number of employees are using ________ to segment their market

A) organizational psychographics
B) organizational demographics
C) organizational culture
D) behavior variables
E) usage variable


B

Business

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Social media (LinkedIn, Facebook) can make the search for new employees more efficient. The rise of social media is an example of a(n) __________ advancement or force.

A. technological B. social or political C. market D. inside E. demographic

Business

The need-satisfaction sales presentation is highly structured.

Answer the following statement true (T) or false (F)

Business

Potential vacation pay should be accounted for as a commitment

Indicate whether the statement is true or false

Business

What is destructive self-talk that prevents you from achieving your goals and feeling good about yourself?

a. Behaviors b. Sappers c. Thoughts d. Criticizers

Business