The lead of a broadcast story should convey ______.

A. the most important information from the story
B. the main theme of the story
C. how long the story will take to report
D. the types of visuals the audience can expect to see


B. the main theme of the story

Communication & Mass Media

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A(n) ________ speech is one where the words used are meant to be heard rather than read

Fill in the blank(s) with correct word

Communication & Mass Media

. Unlike the United States, Britain decided to create a public radio monopoly oriented toward education and culture. True or false?

a. True. b. False.

Communication & Mass Media

Which of the following responses represents disconfirming behavior?

a. "I think failure is a harsh prediction, what you really mean is there could be some problems." b. "While I appreciate your feelings and would feel the same in your shoes, I think there are other ways to address the issue." c. "Your assessment is accurate and I'd like to know more about how you made your analysis." d. All of the above are disconfirming behaviors

Communication & Mass Media

__________ occurs when one or both partners stop communicating, refuse to respond to each other's communication efforts, and withdraw from the conversation

a. Contempt b. Criticism c. Defensiveness d. Stonewalling

Communication & Mass Media