A company's skills are functions—such as customer service and promotions—that the firm performs better than its competitors
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Skills are functionsâ€"such as customer service and promotionsâ€"that the firm performs better than its competitors. Marketing managers should continually focus the firm's skills and assets on sustaining and creating competitive advantages.
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The primary benefit of using a scarcity appeal is that it:
A) increases brand awareness B) encourages consumer action C) is an excellent method of conveying product information D) is an excellent method of gaining attention
Morgan, Inc. uses a perpetual inventory system and the net method of recording purchases. On May 12, a merchandise purchase of $20,200 was made on credit, 2/10, n/30. The journal entry to record this purchase is:
A.
| Purchases | 20,200? | |
| Accounts Payable | 20,200? |
B.
| Purchases | 19,796? | |
| Accounts Payable | 19,796? |
C.
| Merchandise Inventory | 19,796? | |
| Accounts Payable | 19,796? |
D.
| Accounts Payable | 20,200? | |
| Merchandise Inventory | 20,200? |
E.
| Merchandise Inventory | 20,200? | |
| Accounts Payable | 20,200? |
Land held for speculative purposes should be classified as a short-term investment
Indicate whether the statement is true or false
The statement of cash flows for Lights-On, a leading electric utility for the year ended December 31, 20x2, showed a net cash inflow from operations of $427,000 million and a net cash outflow for financing of $21,800 million. The comparative balance sheets showed a balance in cash of $32,700 at December 31, 20x1, and $101,200 at December 31, 20x2 . Compute the net amount of cash provided or used
by Lights-On's investing activities for 20x2 . a. $68,500 million provided b. $271,300 million used c. $372,500 million provided d. $336,700 million used e. $236,700 million used