Answer the following statements true (T) or false (F)

1. Professional associations and organizations have codes of ethics that members are expected to
follow.
2. Persuasive writers are not responsible for doing research on their topics.
3. The ROPE Model for writing persuasively essentially means to rope the audience in.
4. There are ten structure points written by Phillips and Zolten to help you organize your messages
using judgment points.


1. TRUE
2. FALSE
3. TRUE
4. FALSE

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. When creating a standardized questionnaire to measure the public’s beliefs, researchers identify the most likely beliefs for the public to hold. 2. Fishbein’s summative model involves summing the scores of attitude strength and attitude evaluation. 3. The Summative Model is concerned with all the beliefs an individual has about an object. 4. One strategy the Summative Model presents for persuasion is to alter the strength of an existing belief. 5. A strategy the Summative Model presents for persuasion is to change the salience of a relevant belief. 6. The major factor one needs to consider in persuasive efforts aimed at changing a person’s attitude is the strength of the subject’s beliefs.

Communication & Mass Media

This landmark media regulation eased media ownership requirements so that big media businesses could flourish. What is this regulation called?

A. The Fairness Doctrine (1949) B. The Concentration Act (1988) C. The Telecommunications Act (1996) D. The First Amendment (1791)

Communication & Mass Media

Words symbolize the same meaning for individuals who speak a common language

Indicate whether the statement is true or false

Communication & Mass Media

This particular theory explains people's motivations to utilize similar and dissimilar behavior with members of different cultural groups during initial interactions

a. anxiety and uncertainty management theory b. communication accommodation theory c. standpoint theory d. crisis reduction theory

Communication & Mass Media