An advertising manager is trying to decide what words to use in a magazine ad for the new Ford Focus. In the traditional communication model, the ad manager is the
A. source.
B. noise.
C. receiver.
D. encoder.
E. decoder.
Answer: D
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Michael, the training coordinator at Jaxon Solutions, inspected the written materials for a new training program and concluded that the materials were not very readable. Which condition would most likely lead Michael to this conclusion?
A. The training material consisted of too many long sentences. B. The training material contained many checklists. C. Most statements of the training materials were limited to simple words. D. The training material was devoid of technical jargon. E. The text of the materials was combined with illustrations.
Noncash assets invested into a partnership are recorded at
A) their fair market value. B) their carrying value. C) zero. D) their original cost.
As stated in the text, the major motivation for immigration is a
A. safer, more secure environment. B. more stimulating environment. C. better economic situation. D. chance to leave urban areas for a rural lifestyle.
Why is it difficult for business managers to justify an allocation of resources necessary for commitments to social causes?
a. In the battle of priorities, committing to a social cause doesn’t compete with production or profit making activities. b. Most social causes yield results in the long run, not the short term. c. The public is skeptical of this type of activity, concerned that the company still has an underlying profit motive. d. Getting involved in social causes has potentially harmful political and legal consequences if the wrong cause is supported.