Defining value-laden terms such as "beneficial," "harmful," or "effective" provides

the criteria used to make value judgments.

Indicate whether the statement is true or false


T

Communication & Mass Media

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The partial commitment strategy most resembles a. Partial commitment does not resemble any strategy

b. yes-yes. c. door-in-the-face. d. foot-in-the-door.

Communication & Mass Media

One of the drawbacks to using survey research is:

a. respondents may not tell the truth, either because they don't remember or because they want to appear different from how they really are. b. the flexibility of surveys. c. the response rates may be too high. d. none of the above is a drawback.

Communication & Mass Media

All DVE occupy screen time

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following scenarios shows a beat reporter working effectively to develop sources?

A. John sends a mass email to all the school administrators in his coverage area introducing himself. B. Eric calls a local high school football coach and asks what he considers to be the most important storyline in the upcoming season. C. Lori telephones all the city council members in her coverage area and introduces herself. D. Maria conducts in-person visits with each of the athletic directors at schools covered in her local sports beat.

Communication & Mass Media