Compare and contrast intensive, selective, and exclusive distribution. Give an example of a product that normally would be distributed in the way for each type of market coverage.
What will be an ideal response?
Intensive distribution is the use of all available outlets for a product, such as chewing gum or cleaning supplies. Selective distribution is the use of only a portion of the available outlets for a product in each geographic area, such as high-end clothing items. Exclusive distribution is the use of only a single retail outlet for the product in a large geographic area, such as Mini Coopers.
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Summarize the debate for and against social responsibility. What is your opinion, and why?
What will be an ideal response?
For years, when considering new products, marketers at Celestial Seasonings asked themselves, "What would Stacy think?" Stacy was a fictional character representing 25- to 50-year-old educated, upper-income women who rarely watched television but did a lot of reading. "Stacy" represented Celestial's primary
A. strategic business unit. B. sustainable competitive advantage. C. target market segment. D. positioning strategy. E. internal strength.
Sun Corporation has provided the following contribution format income statement. All questions concern situations that are within the relevant range.?Sales (5,000 units)$250,000?Variable expenses 162,500?Contribution margin87,500?Fixed expenses 71,750?Net operating income $15,750Required:a. What is the margin of safety in dollars?b. What is the degree of operating leverage?
What will be an ideal response?
China today is a clear example of a nation that has chosen the following policies EXCEPT:
A) control and manage the value of its currency B) conduct an independent monetary policy C) full financial integration in an attempt to stimulate its domestic economy D) restrict the flow of capital into and out of the country