The marketing team of a company that has acquired a new brand should be most concerned with which of the following?
A) changing the new brand's positioning
B) determining whether any brands in the portfolio should be repositioned
C) maintaining the new brand's current positioning
D) maintaining the positioning of brands in the portfolio
E) ensuring that the new brand's target market does not overlap with any of the existing brands' target markets
B
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Jake, who runs a business on Mint street, wants to open another retail outlet in the business district. He is unable to because of the ________ laws imposed by the local governments in the United States.
A. lining B. mapping C. zoning D. policing E. branding
All of the following are features of a standard cost system except:
a. Standards should not be adjusted. b. Standards provide incentives for workers to keep costs in line. c. Comparisons between actual and standard are more effective than comparisons between actual costs of the current period and those of the prior period. d. A standard cost system focuses management attention on materials prices and usages.
Some competence but low commitment ______.
A. D1 B. D2 C. S2 D. S1
What attributes characterize the human orientation cultural dimension?
What will be an ideal response?