Conducting thorough research helps PR practitioners see the world through our audience's eyes

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Communication & Mass Media

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Common similes such as "cold as ice," or "dry as a bone," are ineffective because __________.

A. they don't stimulate thought because the audience already understands what they are supposed to mean B. they don't add anything to the speech because they aren't precise enough C. they don't add anything to the speech because they are too short D. all of these choices E. none of these choices

Communication & Mass Media

Correct pronunciation requires knowing how to accent words of more than one syllable

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Communication & Mass Media

A two-step process for broadcast license renewal challenges was mandated by:

a) RKO General v. FCC; b) Metro Broadcasting v. FCC; c) the 1996 Telecommunications Act; d) Yale v. FCC; e) Turner Broadcasting v. FCC.

Communication & Mass Media

By being someone's friend, you acknowledge (at least implicitly) that you expect certain things from that person and that he or she can expect certain things from you because

A. friends are usually peers. B. friendships are governed by rules. C. friendships differ by sex. D. friendships are influenced by expectations.

Communication & Mass Media