Harry's razors are a high quality product at a value price. The current product manager wants to use a generic brown box to save money. How might this affect customers?
A. customers will be unaffected
B. the brown box will signal high quality to customers.
C. customers will likely perceive the product to be of poor quality.
D. the customers will develop a positive brand image
E. customers will not recognize the product.
Answer: C
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