In which situation is a "negative persuasion" effect occurring?

a. when a speaker moves the audience in the opposite direction of what was intended
b. when an audience perceives a speaker as overly pessimistic and gloomy
c. when a speaker stirs listeners to accept a harmful or hateful viewpoint
d. when a hostile audience is swayed by an unusually charismatic speaker


Answer: a. when a speaker moves the audience in the opposite direction of what was intended

Communication & Mass Media

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If you want your listeners to have a general overview of your talk, then you should distribute a(n) _____ at the beginning of your speech

Fill in the blanks with correct word

Communication & Mass Media

High information ads work better:

a. on TV b. in print c. on the radio d. on the Internet

Communication & Mass Media

A confident communicator usually has which of the following attributes?

A. An ability to disregard what others might think of him or her B. A very strong and unflappable nervous system C. An ability to interpret communication nervous symptoms as signs of high energy and dynamism D. All of the above E. None of the above

Communication & Mass Media

When Gabriel received the Top Engineering Student award at the department's annual award ceremony, he gave a speech thanking the department for according him this honor. According to your textbook, what kind of special-occasion speech did Gabriel give?

A. an inspirational speech B. a commemorative speech C. an acceptance speech D. a speech of presentation E. a speech of introduction

Communication & Mass Media