What are some of the challenges facing the practice of public relations at the start of the 21st century?
Indicate whether this statement is true or false.
In many ways, the challenges of the early 21st century mirror those of the early 20th century when
public relations had a credibility problem. In the wake of the 9/11 attacks, public relations had been
seen as a unifying force. However, in the wake of a growing mistrust of government, corporate
scandals and other forms of high-profile bad behaviors, many public relations practitioners have
been forced to play defense. As the book notes, a challenge facing today's practitioners is whether
they are willing to learn from the lessons of the past.
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Organizational communication scholars can address issues related to global warming by
A. finding ways for organizations to avoid changing their practices. B. getting organizations to focus on the social responsibility of going green rather than its potential for profitability C. helping local, state, national, and international agencies coordinate their activities to cope with the human consequences of global warming. D. limiting an incomprehensible debate about the many different ways nations can work together to influence climate change.
Listening influencers include speaker, message, channel, external and internal variables, and time
A. True B. False
When making judgments about another person's nonverbal messages, one of the most important tasks is to resist leaping to conclusions
Indicate whether the statement is true or false.
How is the current demographic diversity of business employees in the United States different from the past?
A. They are less likely to be females. B. They include a shrinking number of disabled employees. C. They are more ethnically diverse. D. They are younger.