How did PR firm Exponent learn about coffeehouse trends relate to the Caribou Coffee campaign?
a. secondary research
b. primary research
c. online surveys
d. focus group research
a. secondary research
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If you prefer to do many things at once, you demonstrate a(n) __________ time perspective.
Fill in the blank(s) with the appropriate word(s).
Clifford Notarius (1996 ) identified the following three key elements that influence satisfaction in long-term relationships:
A) ?feelings, behaviors, and words. B) ?behaviors, words, and thoughts. C) ?words, thoughts, and emotions. D) ?thoughts, emotions, and actions. E) ?emotions, actions, and reactions.
Once the trial of the Norwegian teen who published instructions for getting around the anti-copy protection on movie DVDs was over,
A) Norway revised its laws to forbid any software that could be used to undermine copyrights. B) Norwegian authorities expressed complete satisfaction with the outcome. C) The U.S. and other countries quickly passed new laws parallel to those already in Norway. D) The U.S. government, on behalf of the Hollywood movie industry, appealed to the World Court.
The general purpose of a speech
A) decides whether your overriding goal is to inform, to persuade, or to entertain. B) includes the main points of your speech. C) includes the major ideas of your speech. D) decides what you hope to accomplish, which aspect you will cover, and your intended audience.