All of the following are reasons consumers use the affect referral method to evaluate alternatives, except:
A) consumers have already eliminated the evoked set from consideration
B) the affect referral method saves time and mental energy
C) the consumer may have already used the multiattribute approach in a previous purchase situation
D) the consumer has developed an emotional bond with the particular brand
A
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________ index a business or product against another similar business or product with respect to product performance, service quality, and brand image
A) Competitiveness metrics B) Finance-based performance metrics C) Market share metrics D) Internal performance metrics E) Customer metrics
Which of the following is a disadvantage of a team-based approach to new product development?
A) It takes longer for the development of a new product. B) The development effort is not as effective because of employee inexperience. C) It decreases the efficiency of the new product development process. D) It results in organizational confusion and tension. E) The process does not work with the shorter life cycles of many of today's products.
Many organizations use social recruiting as a way to publicize jobs and search for employees
Indicate whether the statement is true or false.
Which planned shopping center type most commonly uses a mall layout with anchor stores at both ends?
a. string b. regional shopping center c. community shopping center d. neighborhood shopping center